Tags

Properties

Name

Give your Tag a unique name. Create your own naming convention on your tags to keep things logical and neat! Example Template: Source_adserver_device_CPM_Geo.

Description

Describe your tag's specifications. This is where you indicate anything worth remembering, for example: date created. Add any detailed information about the Tag that you think is suitable.

Coppa

When toggled on, all traffic sent to this tag will be treated as COPPA compliant.

Tag type

Set the type of the demand tag:

CPM

Set the CPM (Cost per mille Impressions) price for this tag.When running a CPM based campaign, set the price defined in the campaign. When running a CPC/CPA campaign. calculate the eCPM (effective CPM) and set it. Deducting any commissions and setting a net price will help indicating a more accurate net revenue and true profit in reporting.

Floor CPM

Set the Floor CPM (Cost per mille Impressions) price for this tag. This metric is only for defining and better optimizing the activity. The revenue is calculated according to the CPM, not the Floor CPM.

Ad Request per Session Cap

Set capping on the Ad Request per session. The session cap determines the max number of times a user will be exposed to an ad sourced from this demand tag within a single session in player session terms. For example, if set to 1, one Ad Request will be sent to this tag within a single player session. The optimal case will show a ratio 100% of total request per ad request tag.

Ad Tag Load Timeout (ms)

Define the timeout wanted between the 'Init Ad' and 'Ad Loaded' events in milliseconds. For example 10 seconds are 10000 milliseconds.

Scenario Auto Sync Activate in order to auto update in the scenario. Job time for tags syns inside scenario: 1 hour. Defaultly a tag should always be synced into the scenario in order for it to enter the waterfall. Deactivate this option when the tag is pending/ setup is still in the works/ tag is deactivated.

Tag URL

Paste your tag URL

Paste the tag URL and it will automatically break down the parameters to easily applied macros. Here you can find our full Macro List.

Final tag URL

Contains the final tag with the configured macros implemented.

Targeting

Add Targeting:

Type

Choose the type of targeting wanted, option include:

  • Domain

  • Domain exact match

  • Device

  • Domain list

  • Domain list exact match

  • X-Requested-With

  • X-Requested-With List

  • OS

  • OS Version

  • Browser

  • Browser Version

  • Referrer domain

  • Referrer domain exact match

  • Referrer domain list

  • Referrer domain list exact match

  • Player

  • Campaign

  • Country

  • Country list

  • Supply partner

  • App domain

  • App domain list

  • App bundle

  • App bundle list

  • App name

  • App name exact match

  • App name list

  • App name list exact match

  • Floor price

  • Size declared

  • Size detected

  • Size exact match

  • Device IFA

  • Custom param 1

  • Custom param 2

*Exact Match- For targeting a specific domain exactly as set in items or lists

Operator:

Is Any of

Positive targeting. The tag will receive everything targeted with this rule.

Is Not Any of

Negative targeting. The tag will block everything targeted with this rule

Add Item

Add the items you wish to set to your new targeting rule. Domains, Countries, OS, Browser, Player… For most Items you can just start typing and an automated list to choose from will appear.

Advanced properties

Event Timeouts

Control your tags' timeouts within the waterfall. Base your decisions on the reports, the way you want to prioritize your tags and your knowledge of what is happening behind once your request is sent. Set a milliseconds value.

Ad Tag Request (ms)

Define the timeout wanted between the 'Ad Tag Request' and ad tag response in milliseconds. For example 10 seconds are 10000 milliseconds.

Ad Tag Load Timeout (ms)

Define the timeout wanted between the 'Init Ad' and 'Ad Loaded' events in milliseconds. For example 10 seconds are 10000 milliseconds.

Ad Start Timeout (ms)

Define the timeout wanted between the 'Ad Loaded' and 'Ad Start' events in milliseconds. For example 10 seconds are 10000 milliseconds.

Ad Request per Session Cap

Set capping on the Ad Request per session. The session cap determines the max number of times a user will be exposed to an ad sourced from this demand tag within a single session in player session terms. For example, if set to 1, one Ad Request will be sent to this tag within a single player session. The optimal case will show a ratio 100% of total request per ad request tag.

Request Error Session Cap

Set a cap for the max number of times a request can be sent within a player session considering it failed based on Ad Tag Requests Error in the previous times.

Daily Ad Request Cap

Use this feature to cap the amount of requests sent to this tag each day. Time standard is according GMT 0. Job time for daily cap check: Every 10 minutes.

Daily Ad Impression Cap

Use this feature to cap the amount of Impressions from this tag each day. This is useful when a tag is limited to a certain amount of ad servings per day. Time standard is according GMT 0.Job time for daily cap check: Every 10 minutes.

Valid Response Type

Set the type of responses that considered as valid.

Time Between Requests (ms)

Set the time space between 1 request to the next one in milliseconds. For example 10 seconds are 10000 milliseconds.

Maximum Ad Duration Time (ms)

Set the Max ad duration in milliseconds. For example 10 seconds are 10000 milliseconds.

Roll Empty Sent Start

This feature allows you to initiate the tag requests only if other tags failed on filling. Set a number of how many Roll Empty events you wish would take place before this tag will begin sending requests. If player is set to “Continuous Ad Look Up Roll”, the value set will be translated to a time value which will determine when the ad tag request will begin sending requests. Note that the time values on this feature are set to seconds and not milliseconds.

Relative Rank Change

Set an integer number (positive or negative) to shift the tag's position in the waterfall. For example if set 10, the tag will jump above 10 tags on it's waterfall original position. Auto Arrange on Scenario should be toggled on in order for this feature to work.

Demand Partner Tag Name

This feature allows you to insert the naming of the tag in the exact same way your demand source named it. This should eas up identification over crossing data processes. This feature is available as a dimension in reporting.

Pre Tag Script

Insert any script to run prior to this tag. For AOL tags use this script:

https://redir.adap.tv/redir/javascript/lightintegration.js?_=${cacheBuster}

Wait Time Before Tag Call (ms)

Set the time space between "Pre Tag Script" to the ad tag URL load in milliseconds. For example 10 seconds are 10000 milliseconds.

Load Once

Check box if the script should be loaded once on each session.

Viewability

Set the desired viewability percentage on the viewability meter.

Remove Cache Buster

By default, Vidazoo passes a safety cache buster ID. If a cache buster is already passed in parameters, feel free to check this box and remove the extra cache buster.

Show Control Bar on Player

Show control bar on the video player.

Force Mute Ad Sound

Check box to mute ad auto sound.

Pre-Bid IVT Block

Check this box to prevent any bot traffic from being sent to this tag for extra safety measures.

Auto Blacklist Rules

This section allows you to customize your own auto-optimization preferences. Check 1 box or more to choose the appropriate algorithm for your optimization. Options include:

  • Revenue per Second Group

  • Ad Impression per Ad Tag Request Group

  • Ad Impression per Ad Tag Load Group