Demand Analysis

Demand Main Metrics

Metric

Description

Formula

Ad Tag Requests

Number of requests sent to Ad Tag

Ad Tag Parse

Player has parsed the ad XML response successfully

Ad Tag Load

Demand tag load

Ad Impression

Number of Ad Impressions

Ad Viewable

Number of viewable impressions based on MRC definition (user viewed more than 50% of pixels for more than 2 consecutive seconds)

Ad Viewable Rate

Percent of viewable impressions of total impressions

[Ad Viewable / Ad Impression]* 100

Ad Impression per Ad Tag Request

Ad Impression to Ad Tag Request Ratio

Ad Impression/Ad Tag Request

CPM

Revenue per 1000 Ad Impressions

Revenue/ Ad Impressions*1000

Cost

Media Cost

CPM*Ad Impression/1000

Profit

Profit

Revenue-Cost

Revenue

Revenue

Demand Errors, Cancels, Timeouts

Metric

Description

Ad Tag Requests Canceled

Canceled between sent to parse

Ad Tag Requests Timeout

Ad Tag Request call timed out

Ad Tag Requests Error

Error occurred between call (Ad Tag request) and response events

Ad Tag Parse Error

Error occurred on the XML parse process

Ad Tag Load Canceled

Ad Load canceled between "Initad" and "adload" events

Ad Tag Load Timeout

Load or Init timed out

Ad Tag Load Error

Demand tag indicated Load error when loading to player or vpaid

Ad Tag Load Time Error

Time detected between "initad" to"loaderror" events

Ad Start Canceled

Ad Start canceled between "adload" and "adstart" events

Ad Start Error

Error occurred between "startad" and "Adstarted" events

Ad Start Time Error

Time detected between startAd to AdstartError events

Ad Start Timeout

StartAd timed out

Tag Error

Tag error after ad started

VPAID TimeOut

Vpaid timed out

Ad Completion

Metric

Description

Formula

Ad Finish

Number of ads that completed to 100%

Ad 25% Completes

Number of ads that completed 25% <> 50%

Ad 50% Completes

Number of ads that completed 50% <> 75%

Ad 75% Completes

Number of ads that completed 75% <> 100%

Ad 25% Completion Rate (%)

States the rate (%) of the ads that were displayed to 25% completion. Ad might not be viewable by user (BTF).

Number of ads that were displayed to 25% completion/ Number of ads

Ad 50% Completion Rate (%)

States the rate (%) of the ads that were displayed to 50% completion. Ad might not be viewable by user (BTF).

Number of ads that were displayed to 50% completion/ Number of ads

Ad 75% Completion Rate (%)

States the rate (%) of the ads that were displayed to 75% completion. Ad might not be viewable by user (BTF).

Number of ads that were displayed to 75% completion/ Number of ads

Ad 100% Completion Rate (%)

States the rate (%) of the ads that were displayed to 100% completion. Ad might not be viewable by user (BTF).

Number of ads that were displayed to 100% completion/ Number of ads

More Demand Metrics

Metric

Description

Ad Empty XML

Vpaid returned empty XML ad response

Ad Tag Load Time

Time detected between "initad" to"loadad" events

Ad Start Time

Time detected between startAd to Adstarted events

VPAID Load

Number of times "AdLoaded" event took place. The Vpaid fires Ad Load after Player calls "Initad". The next event is "AdLoaded".

Ad Duration Time

Duration of the ad in milliseconds

RPM

Revenue per 1000 Total requests

Ad Impression per Ad Tag Load

Ad Impression to Ad Tag Load Ratio

RPS

Revenue Per Second