Other Metrics

Click Metrics

Metric

Description

Formula

Ad Click

Number of times the ad was clicked

Clicks per Requests (%)

Click through rate. Clicks to total requests ratio.

Clicks / Total Requests

CTR (%)

Clicks / Ad Impression

Mute Clicks

Number of times the mute button on the player was clicked by the user

Content Click

Number of times the content was clicked

Pause Clicks

Number of times "pauseAd" event took place. The player calls "pauseAd" in order for the Vpaid to pause the Ad.

Play Clicks

Number of times the play button on the player was clicked by the user

Unmute Clicks

Number of times the unmute button on the player was clicked by the user

Non Linear Ad Metrics

More Metrics

Metric

Description

Content Plays

Content started to play

Content Unique Plays

Unique number of contents which started playing

VPAID Stop by 3rd Party

Number of times "stopad" event took place. The player calls "stopad" in order for the Vpaid to stop the Ad.