Supply Analysis

Supply Main Metrics

Metric

Description

Formula

Total Requests

Total requests received from Supply partner's connection

Blocked Requests (Pre-Bid IVT)

Requests that were blocked due IVT

Blocked Requests (Targeting)

Requests that were blocked due to targeting incompatibility

Eligible Requests

Requests that are eligible for monetization

Total requests - Blocked Requests (Targeting) - Blocked Requests (Pre-Bid IVT)

Ad Impression

Number of Ad Impressions

Request Fill Rate (%)

Fill rate calculated based on Total Requests

Ad Impressions/ Total Requests

Eligible Request Fill Rate (%)

Fill rate calculated based on Eligible Requests

Ad Impressions/ Eligible Requests

Cost

Media Cost

CPM*Ad Impression/1000

Profit

Profit

Revenue-Cost

Revenue

Revenue

.

More Supply Metrics

Metric

Description

Formula

Player Rendered

Player RenderedPlayer loaded successfully on web page (Client Side).

Player Blocked (Client IVT)

Requests that were detected as IVT on the client side. Bot traffic.

Player Eligible for Monetisation

Eligible requests for monetisation that were detected on the client side after player rendered.

Player Rendered - Player Blocked (Client IVT)

VPAID Init

Number of times "Initad" event took place. The player calls "Initad" in order for the Vpaid to Initialize the Ad experience. The next event is "AdLoaded".

Player AVG Time on Site

Player AVG time on site in seconds

Requests Time on Site Above 10s

Number of requests that survived above 10 seconds on site without user leaving page/ error

Profit per Cost (%)

Ratio between the profit and the cost

Profit/Cost

VPAID Invalid Player Domain

Detected domain is different then macro declared domain

VPAID Invalid Player Size

Detected size is different then macro declared size